July 18

CONSUMER/COMMUNITY

• "Aarp? That doesn't sound so good"
(DENVER POST - 07/15/07)

A pretty cute article about how the AARP (American Association of Retired Persons) needs a new name to attract people to join up. The article notes that there are 76 million boomers in the U.S.

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EMERGING MEDIA/TECH

• "Sites introduce preteens to online social networking"
(INT'L HERALD TRIBUNE - 07/13/07)

An article about new Web sites that cater to children -- Club Penguin and Webkinz. Drawing preteens as young as 6 or 7, these sites are forcing parents to decide at what age they are willing to let their children roam about and interact with friends online. They, along with schools, are having to teach earlier lessons on online safety, etiquette and balance with offline activities.

• "Mom's site helps families pick cars"
(ROCKY MTN NEWS - 07/16/07)

A local mother launched MotherProof.com in 2004, a Web site that describes itself as "on a never- ending quest for the quintessential Mom-mobile." The site takes domestic concerns into consideration when reviewing vehicles, such as how they stand up to grocery runs and baby vomit. Cars.com, which has more than 9 million visitors each month, recently added the site as a featured channel -- boosting its audience considerably.

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HEALTH CARE

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REAL ESTATE

• "The riskiest housing markets"
(MSN REAL ESTATE - 07/17/07)

A new report projects home-price declines for the next two years. The riskiest markets are in Florida, California, Nevada and Arizona.

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RENEWABLE ENERGY/SUSTAINABILITY

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